![]() ![]() Mooncakes are the must-eat Mid-Autumn food in China. More interestingly, the collaboration was even endorsed by Lyfen’s brand ambassador, Wang Yibo, and released on Tmall’s Little Black Box (the platform’s gateway for product debuts). Celebrating the harvest is one of the most traditional meanings of Mid-Autumn Festival, thus harvest foods are favored during the festive period. The Met and Shanghai Museums partnered with China’s largest snack food retailer, Lyfen, to launch mooncake boxes inspired by objects in each museum collection. As such, brands would maximize their interests by collaborating with homegrown Chinese consumer goods companies or local restaurants rather than making their own mooncakes.Īmong the mooncake collaboration rivalries this year, cultural institutions have been taking the lead. However, making mooncakes with authentic flavors is not as easy as designing their boxes. As such, brands must incorporate Chinese heritage and showcase a dedication to traditional culture when tapping into nostalgia trends.Īmong the marketing tactics used to celebrate the Mid-Autumn Festival, mooncake gift boxes are the most common. Customers are requested to pre-stock and order goods in advance. All colleagues of Jiuzhou International Foods will be closed for three consecutive days during the Mid-Autumn Festival from 2022.09.09 (Friday) to 2022.09.11 (Sunday). ![]() As Jing Daily’s latest report, C hinese Cultural Consumers: The Future of Luxury, points out, modern consumer goods infused with Chinese cultural elements as key selling points have shaped the country’s booming Guochao (or national trend) scene. 2022 Mid-Autumn Festival holiday announcement 1. ![]() With this year’s Mid-Autumn Festival just around the corner, the traditional occasion for family reunions will surely be an indispensable opportunity for brands to impress their Chinese shoppers. ![]()
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